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Brand Story

 

The meaning of ‘Three Dog Night’ is an extreme cold night and was used by aboriginal people inhabiting the Arctic region.

The Arctic region is characterised by a harsh climate in light and temperature, extensive snow and ice cover.

The Arctic aboriginal people have adapted to these extreme conditions. Hunting was their only one means of livelihood.

When they went hunting far away from home, they faced dangerous nights indeed because of the murderous cold and wild animal attacks.

But they were wise enough to cuddle up with their hunting dogs while sleeping at night.

They could keep warm by embracing dogs because the normal body temperature for dogs is around 38.5℃ and is higher than humans.

Although they normally slept with two dogs, they often cuddled up with three dogs to withstand extremely cold nights.

Such an extreme cold night was referred to as ‘Three Dog Night’.  

Our brand name ‘Three Dog Night’ was inspired from the Arctic aboriginal practice of embracing dogs.

The Arctic aboriginal people and their hunting dogs are inseparable and have a mutually beneficial relationship.

Likewise, ‘Three Dog Night’ backpacks are intimately related with the everyday lives of our customers and users.

 

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